The Ulta Beauty Pro Team collaborated on their winter collection, Bright Lights, Big City, shot in the epicenter of New York City. In a behind-the-scenes look of this Times-Square-based shoot, team member Carmody Homan demonstrates how to create a cool-girl bob with movement.
Devising a social campaign to get their salon mentioned in a local 'Best Of' campaign ends up being a wonderful public relations strategy for Richard Salon in Smithtown, New York, bringing in scores of new guests.
Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.